Hawk Swearingen

Budget Plans allow you to set Spend or Impressions budgets to spend during a custom time frame, rather than Legacy Budgets which only allows you to set a budget based on the campaign's flight date ...

The following table contains best practices for a VCR Campaign : Guideline Description Ad Settings Adhere to video ad specifications and consult your CS representative for any requiremen...

CRM Targeting , or Onboarding, allows advertisers to upload data from an existing or purchased database of names, emails, phone numbers, and Mobile Advertising IDs (MAIDs) into the Simpli.fi Platfo...

For a client to be approved for the Google Ads Managed Service offering, the following requirements must be met: Client must be currently spending $10,000 per month minimum on programmatic campaig...

Simpli.fi’s Geo-Fence technology allows you to gather a user pool for targeting or attribution based on geographic areas visited by GPS-enabled devices. These areas, typically commercial locations,...

Why does Simpli.fi use the Cross-Device Graph ? Most people have multiple devices, such as Connected TV devices, desktop computers, smartphones, and tablets. These devices have different types of v...

Many people use OTT and CTV interchangeably. Connected TV is advertising for streaming content, which includes the following: Short Form : Content that is 10 minutes or less in duration. Long Form...

Simpli.fi's Medical Policy provides background on the enforcement of self-regulatory measures and compliance with state health laws. Additionally, Simpli.fi's Medical Policy serves as a guideline f...

Simpli.fi has several key areas that differ from competitors in the CTV advertising market. These include: Using three different methodologies - addressable, behavioral, and demographic - for unma...

The Ads tab of the Campaign Details screen allows you to view ad performance based on the selected time period, as well as preview the ads. The table is organized based on Ad Group , allowing you t...