Site Retargeting Best Practices

Best practices for Site Retargeting consist of guidelines for recommended setup and restrictions.

Site Retargeting Guidelines

The following table contains recommendations for the Site Retargeting product:

Guideline	Description
Budget	Set up other campaign types along with Site Retargeting. Then, allow Simpli.fi the option to shift a portion of the budget to the sister campaigns to achieve full overall delivery.
Frequency Capping	Start your campaign with a frequency cap of four impressions per hour.
Location	Use state-wide or US-wide targeting to avoid negative lift.
Recency	Optimal recency is dependent on the ad's content. Generally, four weeks is recommended for Site Retargeting campaigns.
Tracking Tag	Add the tracking tag at least 30 days before launching a campaign, and place the tag in the universal header.
Website Filtering	Do not add additional restrictions or layering, such as Website Filtering .

Site Retargeting Restrictions

The following items are restrictions to the Site Retargeting product. Simpli.fi does not accept campaigns that violate the following:

Restriction	Description
Event Fencing	A single Event Fence cannot contain more than 15 flights. An Event Fence's flight cannot be longer than 14 days. Event Fences must be set up at least one hour before the event begins. It is not possible to retroactively fence an event that already happened and still capture users for the event.