Setup for VCR Campaigns

The following table contains best practices for a VCR Campaign :

Guideline	Description
Ad Settings	Adhere to video ad specifications and consult your CS representative for any requirements by publisher. Include 15 or 30 second video lengths, though 15 second videos tend to yield higher VCR results. Ad Specifications Overview Note Note that video length must be equal to or less than the standard ad slot lengths. For example, video ads that are 15.1 seconds or 16 seconds are categorized in a 30 second ad slot. Video ads that are 14.9 seconds will be categorized in the 15 second ad slot.
Auto Adjust Daily Budget	Important Campaigns without a Daily Budget spend as quickly as possible, regardless of the campaign or Budget Plan end dates. It is best practice to use a Daily Budget and enable Auto Adjust Daily Budget . If you try to save your budget settings without enabling Auto Adjust Daily Budget, a prompt displays and you must confirm that you want to continue without saving.
CPM	Pre-roll: $13-$15 CTV: $22-$25 Consider a higher CPM for CTV campaigns that layer Search, Addressable Geo-Fencing, or Site Retargeting data. Use the Deal Library or current publisher deal pricing information, as pricing is subject to change.
Domain Filtering	Consider removing domains or apps if the VCR is below the campaign's goal value, and if there are at least 1,000 impressions delivered for that domain or app. Do not remove the bulk of domains or apps, as this can cause delivery issues. Consult with your CS representative for curated domain lists or refer to the Domain Filtering article. Domain Filtering Overview
Dayparting	None, unless required by the nature of the campaign. For example, store operating hours or event times.
Deals	Deal IDs : When targeting large or small screen Connected TV , use Deal IDs found in the Deal Library . Small screen inventory requires the use of Deal IDs, but a best practice is to use deals for large screen too, as deals allow for more strategic campaign setups, and ensures that campaigns access inventory higher in the inventory auction waterfall. Generally, deals are not required to run on pre-roll inventory. Refer to the Deal Library Deal Library Guidelines and Connected TV Connected TV Best Practices best practices or more information.
Device Types	Select Connected TV to deliver on large screen devices and narrow your targeting by device name. Select Desktops and Laptops, Tablets, or Mobile to serve on small screen devices or pre-roll setup. Refer to Cross Device Graph: Tying Things Together for more details. Cross-Device Graph: Tying Devices Together
Goal	For pre-roll, set the VCR goal to 70% and for CTV set the VCR goal to 85%. These are general benchmarks, and details for the VCR goal option can be found here . Campaign Goal
Conflicting Goals to Avoid	VCR is inversely related to CTR, so a single campaign should not optimize to both goal types. Simpli.fi recommends allowing budget moves between campaign groups with the same CPM and performance goal. For example, $13 pre-roll CPM with a VCR goal. Avoid campaign groups with identical location and ad type targeting, as they can bid against each other and cause delivery issues.
Frequency Cap and Geo-Fence or Keyword Recency	Begin with a frequency cap of four impressions per 24 hours and adjust based on pacing and performance trends. For Geo-Fence or Search keyword recency, begin with one month for best performance, and change to two weeks, one week, or one day if the campaign delivery allows.
Reporting	Use Video Interaction Performance report templates to view performance on video completion, mute, or pause rates.