CRM Targeting

CRM Targeting , or Onboarding, allows advertisers to upload data from an existing or purchased database of names, emails, phone numbers, and Mobile Advertising IDs (MAIDs) into the Simpli.fi Platform . Customer data is onboarded to LiveRamp's platform, where users are matched with their online profiles and delivered the advertiser's ads from Simpli.fi campaigns. Contact your Client Success (CS) representative for more information on setup.

sidebar . CRM Targeting Cost

Simpli.fi charges $1.25 per 1,000 LiveRamp units, as reported by LiveRamp, per month with no setup fee per advertiser. Records uploaded or are in the portal at any point during the month generate a billable event. If you are a client with a direct relationship with LiveRamp and manage your own account, you have different costs associated with LiveRamp based on your contract. This rate is billed separately from campaign spend.