Budget Plans Overview

Budget Plans allow you to set Spend or Impressions budgets to spend during a custom time frame, rather than Legacy Budgets which only allows you to set a budget based on the campaign's flight date or calendar months. Budget Plans also allow you to create schedules and allocate budgets in advance. Once a plan's flight has ended, you can rollover any unspent budget to the next plan or distribute the unspent budget evenly to the remaining plans for a campaign.

The ability to schedule budgets and automatically adjust unspent budget alleviates the need for the manual budget updates required when using the Legacy Budgets .

sidebar . Use Case Examples

Use Budget Plans to allocate budget amounts in advance based on custom time periods. Examples of possible use cases include:

• Deliver impressions based on a custom 30-day flight instead of a calendar month.
• Schedule monthly budgets with different spend goals in advance.
• Set a higher budget amount to spend on a holiday weekend.
• Quickly rollover any unspent budget without manual calculations.

sidebar . Known Limitations

Some known limitations of Budget Plans include:

• A plan's flight dates cannot overlap with another plan's flight dates when in the same campaign.
• If you update a plan's budget to a value less than what the plan has already spent, the campaign stops spending. The campaign's status does not change if there are still remaining plans.
• You cannot use both an impression-based and monetary-based budget when using Budget Plans . When selecting a Budget Type , you must select Impressions or Spend .
• You cannot switch from Legacy Budgets to Budget Plans after a campaign is activated.