Simpli.fi in the CTV Market

Simpli.fi has several key areas that differ from competitors in the CTV advertising market. These include:

• Using three different methodologies - addressable, behavioral, and demographic - for unmatched audience targeting.
• Targeting large screen and small screen.
• Targeting tens of millions of homes through Geo-Optimized and Addressable Geo-Fence Targeting . Inventory is growing exponentially and this number should keep rising.
• Reaching demographic and psychographic targets at the household level. Targeting does not include black box segments where the actual user is not known.
• Reaching 20% of US addresses during a month-long campaign, serving on average four impressions per address.
• Attributing foot traffic to physical locations for ads being shown.