OTT vs. CTV - Types of Streaming Content

Many people use OTT and CTV interchangeably. Connected TV is advertising for streaming content, which includes the following:

• Short Form : Content that is 10 minutes or less in duration.
• Long Form : Content that is 10 minutes or longer in duration.
• FEP : Full episode player (FEP) is content that is 30 minutes or longer in duration.

Content can stream on different devices:

• Small screen : Deliver video ads on streaming content found on devices such as desktops, laptops, mobile phones, and tablets.
• Large screen : Deliver video ads on streaming content on large Connected TV devices, such as smart TVs or devices that can connect to a TV, such as Roku. Also includes streaming boxes, media streaming devices, and gaming consoles.